#13 What is Creativity? AI forces us to decide.
We keep arguing about whether AI is creative, whether it is killing creativity, or whether it is about to unlock a new cultural renaissance. Small problem: we still do not fully agree on what creativity actually is. In this episode, I look at different definitions of creativity, from personal discovery and everyday problem-solving to professional practice and ideas that genuinely transform a field. We move through visual art, music, mathematics, design, coding, and filmmaking—and ask whether all of these are really the same kind of creative act. I also talk about my own experience. Since I started working with generative AI, I have rarely felt more creatively active. Not because the machine suddenly gave me better ideas, but because it helped me turn ideas that used to remain trapped in my head into images, scenes, sounds, and films. We also explore the stranger side of the debate: while we worry that machines are becoming more human, humans have spent decades doing repetitive, mechanical work that machines were supposedly invented to handle. Very efficient. Slightly tragic. So, can machines create art? Is creativity located in the object, the process, the intention, or the audience? And are we becoming more creative—or simply more productive? Maybe creativity is not disappearing. Maybe it is moving...
We keep arguing about whether AI is creative, whether it is killing creativity, or whether it is about to unlock a new cultural renaissance.
Small problem: we still do not fully agree on what creativity actually is.
In this episode, I look at different definitions of creativity, from personal discovery and everyday problem-solving to professional practice and ideas that genuinely transform a field.
We move through visual art, music, mathematics, design, coding, and filmmaking—and ask whether all of these are really the same kind of creative act.
I also talk about my own experience. Since I started working with generative AI, I have rarely felt more creatively active. Not because the machine suddenly gave me better ideas, but because it helped me turn ideas that used to remain trapped in my head into images, scenes, sounds, and films.
We also explore the stranger side of the debate: while we worry that machines are becoming more human, humans have spent decades doing repetitive, mechanical work that machines were supposedly invented to handle. Very efficient. Slightly tragic.
So, can machines create art? Is creativity located in the object, the process, the intention, or the audience? And are we becoming more creative—or simply more productive?
Maybe creativity is not disappearing.
Maybe it is moving...
